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CV

Experience & Expertise

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Marketing & Administrative Intern,
Electra Vehicles

June 2021 - Dec 2021

Collaborated with Marketing Team to improve company outreach, external appearance, and targeted lead capture to hand off qualified leads to Sales Team. Redesigned Wix website (copy and formatting). Produced physical marketing materials for tradeshows and conferences (including branded polos, caps, masks, and business cards), and provided support with event planning.

Marketing Intern, Klein Marine Systems

Mar - May 2021

Configured Klein's HubSpot CRM account to streamline inbound lead information and outbound communication, improving the overall workflow of the Marketing and Sales Teams. Contributed to lead qualification process by researching side scan sonar consumers, competitors, and marketplace. Improved customers' awareness of financing options by copywriting and designing explanatory webpage on Klein's WordPress website. Updated company marketing materials as needed.

Marketing Intern, New England Clean Energy

Jan - May 2021

Increased website traffic by writing, proofreading, and publishing blog posts fitted with proper SEO optimization via WordPress. Communicated with customers by writing monthly newsletters via Mail on the Mark. Distributed (and later automated) customer review forms via NetSuite.

Peer Advisor, Center for International Studies Abroad

Aug 2019 - Mar 2020

Advised students on the various study and intern abroad options available at CIS Abroad through chat, text, phone, email, and social media. Designed onboarding tool for the new Alumni Ambassador program using Process Street. Managed lead imports and data entry to Salesforce. Created chatbot for CIS Abroad website using BotMock and LiveChat.

BA in Communication,
UMass Amherst

Relevant Coursework: Media Literacy, Media and Education, Sociology, Film Studies
GPA: 3.98

Sept 2017 - May 2020

Study Abroad, Sant'Anna Institute

Completed marketing, Italian, philosophy, and marine biology courses while abroad in Sorrento, Italy

Jan - May 2019

 
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My Work

I am extremely passionate about all of the projects I’ve worked on, and my hope is that this passion shines through my work. Please take a look at some of my past projects below to get a sense of what I can do.

 
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Certification:

Social Media Marketing

In the fall of 2020, I completed Hubspot's Social Media Marketing course and acquired a certificate upon passing the exam. Topics included: building an effective social media strategy, setting up social listening and moderation, creating social content, managing digital advertising, and measuring ROI.

Presentation:

BTA Education

For six months I worked as a web design and social media intern for BTA Education, a local education advocacy and college consulting organization. I designed BTA's current logo, managed their Instagram, Facebook, and Twitter pages, and gave their website a much-needed facelift (view transformation).

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Image by Taylor Wilcox